About The Worth it! Awards™
Consumer Voted
Voted on by a national survey of qualified American shoppers.
Credible Survey
Conducted by leading market research firm, BrandSpark International, with 25 years of experience.
Supported By
Newsweek partnership amplifies the winners by publishing the awards’ rankings, reaching its 70M+ monthly uniques.
Why the Worth it! Awards™ were Created
The Value Gap
Consumers have become conditioned to equate value with low price, overlooking brands that truly deliver great quality at a fair price.
The Consumer Need
Shoppers want a clear, credible way to identify brands worth the price, whether low, mid-tier, or premium.
How it Works
A credible methodology backed by 25 years of experience by BrandSpark International
Survey
Brands considered must be trusted and have consumer familiarity. Quality and price are assessed independently.
Scoring and Winning
Winners must score above the category benchmark and be above average on both quality and BrandSpark’s measure of real value, the “Worth it! Score”.
Promotion
Winning brands can license the rights to promote the Worth it! credential across marketing and communications.
BrandSpark’s Other
Leading Consumer-
Voted Awards:
18th Year
The Best New Product Awards
The #1 Award for Product Innovation
12th Year
BrandSpark Most Trusted Brand Awards
The #1 Award for Brand Trust