The Worth it! Awards™
Voted by Americans
Recognizing brands that deliver better quality for a fair price.
Backed by a national consumer survey by BrandSpark International and supported by Newsweek, the Worth it! Awards™ provide consumers with a simple and credible shortcut in deciding which brands to buy, and winning brands with independent validation and a unique way to stand out.
Meet some of the 2026 Worth it! Awards™ winners recognized by American shoppers
In a marketplace saturated with discount-driven messaging, the Worth it! Awards™ help consumers quickly recognize when a brand’s better quality justifies its price.
Why being Voted Worth it! matters
“Consumers deserve honest, reliable guidance, whether they’re reading an article, shopping online, or making decisions in-store. The recognition signifies that a winning brand exemplifies both quality and fairness, distinguishing it within a competitive marketplace.”
-Jennifer Cunningham, Global Editor-in-Chief of Newsweek